SEAC “Sea is calling”

Campaign Title: SEAC “Sea is calling”
Agency: Meloria
Creative Directors: Livio Gerosa, Andrea Rosagni
Art Directors: Fulvio Rumazza, Simone Caltabiano
Copywriter: Ida Mandolini, Sara Tetro
Account Manager: Monica Gennari
Photography: LSD
Post Prod: LSD

A few months ago Livio Gerosa contacted us to produce a print campaign in the way that we like most: a seamless combination of different full CGI imaging solutions.
A photorealistic fantasy world called “The Sea is Calling” featured a chosen scuba diving product being dropped  onto a household object (armchair, table, wooden floor) in a photorealistic internal environment, that magically behaves like sea water upon contact: producing a big splash.
And since everything was produced digitally, could we resist the urge to animate one of these fantasy worlds? Of course not. Fantasy worlds that come to life and travel across all media.