LSD
2014-10-07-157-Y&R-Poste-galleria-iPad

Wind gallery

Agency: Y&R Roma
Client: Poste Italiane
Executive Creative Director: Vicky Gitto
Creative Director: Mariano Lombardi
Deputy Creative Director: Fabio Dimalio
Copywriter: Alessandra Romani, Andrea Fogar
Producer: Eloisa Brocco
Group Client Director: Elisabetta Pesci
Account Supervisor: Roberta Lancieri

Entirely created in CGI.
Before approaching the construction of this wind-gallery we made a intense research of related real structures.
Our aim was obtain a imperialistic image. Luminous glass panels along all sides enrich the image and contrasts
with the metal structure.
The campaign was composed of another 3 subjects: Crach test, Weight test and a long panel to furnish locations.

2014-10-07-157-Y&R-Poste-crash-iPad

2014-10-07-157-Y&R-Poste-pesi-iPad

2014-10-07-157-Y&R-Poste-locandina-iPad