LSD

Citroën C4 Cactus – Just Black

Campaign Title: Citroën C4 Cactus – Just Black
Client: Citroën
Agency: HAVAS WW
Creative Director: Selmi Barissever
Art Director: Selmi Barissever, Michele Sartori
Copywriter: Lorenzo Crespi, Anita Rocca
TV Producer: Mirco Pugliese

We are very happy to have produced this full CGI television commercial for the launch of the new Citroen Cactus All Black, and a very special thanks goes to to Selmi Barissever and his team at Havas for choosing us. Selmi wanted the characteristic “airbump” panels to be presented as a finely sculpted muscular human body and he initially asked Marco and Paolo to shoot the panels with their usual fantastic photographic skills which we would later edit into the commercial.
However, we managed to convince Selmi that Marco and Paolo can easily transfer their talents and years of prime photography experience into a virtual CGI set environment, allowing us more artistic control and infinite possibilities of variation whilst maintaining superb photorealistic and classy imagery.
Don’t believe us? Here’s the proof.

  Making-of