CDP – Inside Work

Agency: Publicis
Client: CDP Bank Group
Art Director: Pierluigi Riccio, Dario Citriniti
Art Buyer: Stefano Gruarin

This campaign, created by 5 subjects, is composed in several shooting sessions shot during the spot TV creation.
Timing was pretty tight for we had to produce sincronized to the film company timing, not an easy thing!
All landscapes where shot in Italian stunning locations! the mesh of the images was created in postproduction.
The concept of this surreal campaign was the needs of common people, like the above woman, projected on their chest.

  • 2014-10-01-137-Publicis-Operaio-(parco)-LSD-ipad
  • 2014-10-01-137-Publicis-Manager-LSD-ipad
  • 2014-10-01-137-Publicis-Mamma-LSD-ipad
  • 2014-10-01-137-Publicis-Ragazza-LSD-ipad